Client Stories
MERCER STREET REAL ESTATE GROUP
How Mercer Street Real Estate Group Built on Their Strengths with Blok’s Support
Mercer Street Real Estate Group is everything you'd want in a local brokerage—experienced, approachable, and deeply connected to the Dripping Springs community. Founded by longtime Central Texas agents Amy Paczosa Runyan and Melissa Roberts, the team has built lasting relationships with clients by offering honest advice, personal care, and straightforward service.
When they connected with Blok, it was about finding ways to support and strengthen the work they were already doing—while setting the stage for continued growth.
The Story
The Mercer Street Real Estate team are true Central Texas experts. From the scenic trails of the Hill Country to the unique zoning rules and permits in the historic areas of Dripping Springs, their knowledge runs deep. Clients trust them not only for their market insight, but for their practical, entrepreneurial approach to every detail of the buying and selling process.
Whether it’s offering smart staging tips to get a home market-ready or tapping into their trusted network of local professionals, Amy and Melissa bring thoughtful guidance and hands-on support at every step. Their work reflects a blend of small-town charm, deep regional knowledge, and a shared commitment to making each client feel informed and cared for.
They’ve built a business on real relationships—grounded in exceptional service, community connection, and years of proven results.
The Solution
Our first step with Mercer Street was refreshing the brand to match what their clients already knew about them: that they’re knowledgeable, trustworthy, and deeply rooted in the community. We created a visual identity that reflects the warmth and natural beauty of the Hill Country, paired with a clean, confident logo that feels approachable and polished.
From there, we focused on tools that would help them stay organized and consistent, so they could spend more time doing what they love—serving their clients.
The Results
Together, we built:
Identity
A cohesive visual identity with natural tones and clean design that reflect their connection to the landscape and lifestyle of Central Texas.
Signage
Signage and printed materials that are professional, understated, and clearly branded.
Website
A user-friendly website designed to make information easy to find and reinforce Mercer Street’s approachable tone.
Marketing
Branded marketing tools and templates to support consistency across digital and print.
Operational Systems
Day-to-day operational systems that make managing listings and staying in touch with clients more efficient.
Trusted Experts, Backed by Smart Systems
Mercer Street Real Estate Group has earned the trust of their clients by showing up with care, knowledge, and results—time after time. Our role has simply been to support the strong foundation they’ve built with tools and systems that keep things running smoothly behind the scenes.
Let’s Chat About Your Goals
Whether you’re looking to streamline, grow, or simply get a little more time back in your day, Blok helps real estate professionals stay true to who they are - while giving them the tools and support they need to do their best work.
Let’s talk about where you’re headed. We’d love to help you get there.